Bookable
An Apollonaut travel guide
Beyond the Strip.
An introduction to the west side of the Strip, where AREA15 stands beside Interstate 15.
On this page
Read the city around it
AREA15 stands about a mile west of the Strip, beside Interstate 15, on land that was once a car dealership. Its main building covers about 200,000 square feet.
A city guide can give context without turning a neighbourhood into a backdrop. Notice how the warehouses and roads west of the Strip differ from the resort towers a short ride away.
Built by hand
Omega Mart was made by more than 300 artists and designers, from labels and packaging to whole rooms.
Begin with a detail and ask how it was made and maintained. A photograph alone cannot tell you who built it, who painted it or the conditions in which they worked.
An Omega Mart chapter
Omega Mart opened in 2021 as the anchor of AREA15, an entertainment complex of art installations, bars and a restaurant.
Look at the meeting of the two: an ordinary supermarket and the strange worlds its artists built behind the shelves.
Make room for context
Pair this city reading with the history of Omega Mart and the Journal. This is an introduction for visitors, not a claim that our team manages these places or represents their makers.
Read at the source
Sources & further reading
Links lead to the original publishers.
